Dan on his Coffee Journey

About – Crazy Goat Co

A long time a’goat (around 800AD), there was an Ethiopian goat-herder (cue yodelling) called Kaldi – who one day noticed his goats going crazy for a certain type of berry from a certain type of tree. So wide-awake the goats became, they just wouldn’t sleep. Excited, fascinated and probably pretty tired from wired goats, Kaldi dashed off to see the Abbot at his local Monastery. Together they made a drink with the berries and found it kept them more alert through long sessions of prayer. So news of the drink’s qualities soon spread to Medina, Mecca and eventually to Cairo, Damascus, Baghdad and Constantinople. By the 17th century, coffee had made its way to Europe, and not too long after this, of course, it was down your local High Street.

Fast forward a few hundred years… The Crazy Goat was born. Lord Charlie Goatsworthy the Third (‘Crazy’ to his friends) is the goat-about-town; roaster, not a boaster, he’s the gentleman billy goat with a crazy ambition to make the coolest coffee chain in the world with a nod to the goats that came before him.

Our Core Values

Crazy Goat's disruptive by nature
Crazy Goat's disruptive by nature
What does that mean? It really just means we always like to do things differently and stay ahead of the pack so we're always bang on for the latest coffee tastes and trends. Trailblazers, tastemakers, that sort of thing. It definitely doesn't mean we'll charge into your garden and eat your washing.
Crazy Goat embraces emerging coffee trends
Crazy Goat embraces emerging coffee trends
We're currently in the process of developing our very own cold brew coffee, served through cool nitro brew taps. These are the perfect addition to any office, cafe, bar or restaurant that wants to offer something special to their staff and clients. Latest research says that nitro coffee in particular helps boost the mind and attention span at work and is massive in Silicon Valley, don't you know. We're also developing our CBD oil range to complement.
Sustainable
Crazy Goat's sustainable
It's not just what's in the bag. We're very proud to be one of few coffee providers to have specially pioneered fully biodegradable bags that break down within a fewer number of days. Naturally, we're also committed to using the most environmentally friendly options possible when it comes to cups, lids and other products that we use and supply.
Crazy Goat's passionate about our people
Crazy Goat's passionate about our people
Having always been passionate about having the very best people that are passionate about crazy goat co and being the best versions of themselves. We're passionate about our people and they're passionate about our customers because behind every great brand are great people.
Crazy Goat loves to engage and inspire
Crazy Goat loves to engage and inspire
We want to continually engage, educate and inspire coffee drinkers – whether they're coffee noobies or seasoned lovers. Coffee should always be new, fresh and exciting and there's a whole world of taste to discover. We're primed and ready to shake up the coffee market and become educationalists and continue to grow to become a name that people know, respect and love.
Crazy Goat farms fair
Crazy Goat farms fair
We've spent years sourcing some of the best single-origin coffees from across the globe and run trips to different countries for staff and clients to visit plantations, meet our farmers and better understand the whole process. Once ethically-sourced, farmed and roasted, our beans are stored at our 100 year-old, family-owned Roastery in beautiful Hertfordshire, overlooking the Grand Union Canal.

Our people

Dan Capel
Founder & CEO
Growing up with 2 role models, his father (a builder) and his uncle (a great salesman), Dan left school at 15 and started work in the building trade. Quickly discovering he loved talking with customers, at 17 he embarked on a career in sales, before setting up his first business at the age of 24, selling office products and shortly after, a successful FM company called Oracle. In 2013 Dan fell in love with coffee. The rest as they say...
Dan Capel
Founder & CEO
Matt Bentley
Head of B2C
Heading up our marketing department and responsible for B2C audience Matt is key to our coffee revolution. Partial to the odd cup of joe, Matt does sometimes switch it up every now and again with an espresso martini. One of the creative brains behind our quirky behind (tail), you will usually find Matt buried in his Mac.
Matt Bentley
Head of B2C
Tina Wakelin
AGM & Head of Food & Beverage
It's no understatement to say that Tina is the heart and soul of our coffee shops. Suffice to say she's a massive foodie with a passion for healthy food and making those around her happy. Her background in floristry has given her an extremely good eye for detail. She's helped design and craft all our menus and stands proud at the forefront of the retail and events side of the business as well as being on the senior leadership team.
Tina Wakelin
AGM & Head of Food & Beverage
Bethany Barker
Coffee Shop Manager
Bethany has run our Abbots coffee shop for over 3 years. With a passion for people, Bethany loves meeting new customers and finding out all about their life and prides herself on her ability to remember her regular's names and how they take their coffee SO. She belongs to an amateur dramatics group. "People like to call me a drama queen, I disagree! I’m very bubbly and I’m told I always have a friendly smile."
Bethany Barker
Coffee Shop Manager
Leanne Bradley
Account Manager
Leanne looks after relations for our corporate customers, coffee shop and suppliers. Since joining in 2016 with a background in customer service and fraud analysis, they now head up our partnership relationships. As the main point of contact, running our sales and service desk, they thrive on building relationships. She' all about Crazy Goat Co and works closely with our trusted suppliers to ensure our customers always get the very best value.
Leanne Bradley
Account Manager
Ted (dog)
Head of Security / Mascot
You can often find our loveable mascot and office dog Ted the Pudelpointer, hanging out in one of our pet-friendly shops on the weekend.
Ted (dog)
Head of Security / Mascot